Ron DeSantis doesn't play games when it comes to common sense advice.
The Florida Governor just proved it again.
And Ron DeSantis dropped one truth bomb about Gen Z that has the Left melting down.
Ron DeSantis took to social media Monday with some straight talk that immediately had the left clutching their pearls.
The Florida Governor who built a reputation on no-nonsense leadership decided Gen Z needed to hear some hard truths about their spending habits.
"I humbly recommend to young people to try drinking black coffee without any bells and whistles," DeSantis posted on X. "It's cheaper — and once you get used to it you will not want to add in all the other stuff."¹
Cue the meltdown from blue-check Twitter and the usual suspects who can't stand when conservatives tell young Americans the truth.
But DeSantis hit on something important that the coffee shop socialists don't want anyone talking about.
DeSantis speaks truth about personal responsibility
The timing of DeSantis's advice couldn't be more perfect.
The Wall Street Journal just reported that Gen Z is fueling massive growth for coffee chains built around expensive, sugary, customized drinks.²
Companies like Dutch Bros are raking in cash from young consumers — about half their frequent customers are Gen Z and millennials, with 94% ordering cold beverages loaded with extras.³
Here's what the data shows: 73% of Gen Z consumers prefer flavored coffee beverages over plain coffee.⁴
They're adding creamers, sweeteners, adaptogens, collagen, and every other trendy ingredient under the sun.⁵
And then they wonder why their bank accounts are empty at the end of the month.
DeSantis isn't telling young people to suffer — he's giving them the same advice any financially responsible parent would give.
Coffee prices have jumped 41% in just one year, hitting $9.14 per pound.⁶
When you're adding $6 specialty drinks to your daily routine, that's over $2,000 a year going straight to Starbucks shareholders.
That money could go toward paying down student loans, building an emergency fund, or saving for a down payment.
But personal responsibility has become a dirty word to the left.
https://twitter.com/LightSquidette/status/1985536127369884122
The left hates financial wisdom from conservatives
Watch how quickly the usual suspects attack DeSantis for daring to suggest young Americans make smarter financial choices.
The same people who lecture about income inequality get furious when someone actually gives practical advice about building wealth.
They want Gen Z dependent on government handouts, not financially independent through smart decisions.
DeSantis built his reputation in Florida by rejecting this exact mentality.
During COVID, he refused to shut down Florida's economy while blue state governors destroyed small businesses and kept schools closed.
He was proven right when Florida's economy boomed and kids weren't permanently damaged by endless lockdowns.
He took on Disney when the woke corporation tried to push radical gender ideology on children.
The media said it would destroy Florida's economy — instead, the state is thriving while Disney's stock has tanked.
DeSantis championed education reforms that kicked racist Critical Race Theory out of Florida classrooms.
The left screamed that parents had no right to control their children's education — DeSantis stood firm and parents across the country took notice.
Now he's telling young Americans they can save money by making simple changes to their daily habits.
And once again, the professional grievance class can't handle someone promoting self-sufficiency over victimhood.
Gen Z needs more leaders willing to tell uncomfortable truths
Here's what DeSantis understands that establishment Republicans miss.
Young Americans are drowning in debt and struggling to get ahead not because of $6 lattes — but they're not being helped by wasteful spending either.
The real problems are massive: crushing student loan debt from overpriced degrees, housing costs driven through the roof by bad Democrat policies, and inflation caused by reckless government spending.
DeSantis has fought all of these problems in Florida.
He's kept taxes low so families keep more of what they earn.
He's promoted vocational training and apprenticeships so kids don't need six-figure loans for worthless degrees.
He's cut red tape that drives up housing costs and keeps young families from buying homes.
But he also knows that personal responsibility matters.
You can have the best policies in the world, and people still need to make smart individual choices.
That's not victim-blaming — it's treating young Americans like adults who can control their own financial futures.
Starbucks and Dunkin own 85% of the coffee market.⁷
Think about that.
Two chains convinced an entire generation that spending $6 every morning is normal.
Howard Schultz is laughing all the way to the bank while Gen Z complains about being broke.
DeSantis just said what every parent has been thinking.
DeSantis refuses to play the usual political games
The Florida Governor spent his final term doing actual work instead of chasing headlines.
He governed Florida while establishment Republicans worried about their next cable news hit.
He's been sharing more personal content on social media — posts about his family, his thoughts on baseball and wrestling, his takes on cultural issues.⁸
It's a smarter approach than the controlled, scripted campaign style that didn't work in 2024.
DeSantis is showing Americans the real person behind the policy achievements.
And giving straightforward advice about coffee spending is exactly the kind of relatable content that connects with regular Americans tired of political phonies.
The left wants to paint this as DeSantis being out of touch.
The reality is the opposite — he's one of the few politicians willing to tell young Americans hard truths about financial responsibility instead of promising them free everything.
Sources say DeSantis is already thinking about future political opportunities.⁹
Smart conservatives know the Republican Party needs fighters who aren't afraid to speak the truth even when the media attacks them for it.
DeSantis proved in Florida he can govern effectively while taking on the most powerful special interests.
His coffee advice might seem small, but it shows he's still willing to say what needs to be said regardless of the backlash.
That's exactly the kind of leadership the conservative movement needs going forward.
The left can keep attacking DeSantis for telling Gen Z to drink black coffee.
Meanwhile, smart young Americans will take his advice, save their money, and build the financial independence that terrifies Democrats.
¹ Ron DeSantis, post on X, November 3, 2025.
² Shomik Sen Bhattacharjee, "Ron DeSantis Tells GenZ To Stick To Black Coffee Without 'Bells And Whistles'," Benzinga, November 3, 2025.
³ Ibid.
⁴ "Seasonal Coffee Trends in North America," Kerry, 2024.
⁵ Ibid.
⁶ Shomik Sen Bhattacharjee, "Ron DeSantis Tells GenZ To Stick To Black Coffee Without 'Bells And Whistles'," Benzinga, November 3, 2025.
⁷ Ibid.
⁸ "From Metallica to coffee to Stone Cold Steve Austin, Gov. DeSantis has thoughts," Florida Phoenix, October 21, 2025.
⁹ "'Should we really be doing this?': What went wrong for Ron DeSantis' campaign," ABC News, July 8, 2024.
