An ultra woke company is going to regret picking this fight with Ron DeSantis

Feb 2, 2024

Florida Governor Ron DeSantis never backs down from a fight with the woke Left.

They never seem to learn that is a losing proposition.

Now an ultra-woke company is going to regret picking this fight with Ron DeSantis.

Wisconsin-based Penzey’s Spices is the largest independent spice retailer in the country and makes no bones about the fact the company supports Democrat causes.

Company CEO Bill Penzey does not believe in the conventional wisdom that business and politics shouldn’t mix.

He called former President Donald Trump a racist and the company website features a section bashing Republicans.

Penzey’s Spices sent out a promotional email calling Republican voters the number one threat to the country.

The company promotional emails contain unhinged rants against Republicans from the CEO that usually feature woke themes like “Transgender Remember!” that included free packets of “Vanilla Sugar of Love.”

The spice retailer created a massive controversy and lost more than 40,000 customers when it ran a “Republicans are Racist” sale over Martin Luther King Jr. weekend in January 2022.

“Remember how Republicans, going against a mountain of evidence to the contrary, once again lied and said BLM [Black Lives Matter] wasn’t a peaceful movement but instead terrorists inciting violence throughout the country and then raced out to buy a crapload of guns because maybe they were finally going to get their chance to shoot a Black person?” Bill Penzey wrote in a promotional email. “What a bunch of racists.”

The sale included Black Lives Matter stickers and free China Cinnamon, Mexican Oregano, or Penzey’s Curry with a $10 purchase.

The woke spice retailer is expanding to Orlando, Florida with a new location near the memorial for the Pulse Nightclub shooting. 

Florida Governor Ron DeSantis famously vowed that “Florida is where woke goes to die.”

New College of Florida had fresh trustees appointed to return the school’s mission to classical education instead of woke indoctrination by DeSantis.

When New College students set up an alternate graduation ceremony to protest the change, Penzey solicited contributions to help them out.

Penzey said in an email that he signed the lease to come to Orlando “at a time when Florida Republicans were on a roll and they were calling Florida the place where ‘woke corporations come to die.  It was a challenge we couldn’t refuse.”

He urged customers to support the Orlando store to contest Florida Republicans.

“I firmly believe this store can make a real difference. So many in Florida today are being needlessly hurt by the cruelty of the Florida Republican party. Now that their governor has so dramatically failed on the national stage and their leadership is in shambles, I see real hope for real positive change rooted in the kindness and caring found in the hearts of Cooks,” Penzey wrote.

Penzey’s Spices is coming to Florida and they’re throwing haymakers at Ron DeSantis.

Standing for wokeness and attacking DeSantis is a recipe for disaster in Florida.

DeSantis Daily will keep you up-to-date on any new developments in this ongoing story.

 

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