It wasn’t that long ago Disney could have been considered “America’s Company.”
But that was before the mouse went woke and decided to pick a fight with America’s Governor.
Now Disney’s dopey decisions are making their once happy stockholders grumpy as this leading indicator is in free fall.
As America’s taxpayer-funded government schools have gone completely out-of-control, a few leaders have decided to try and save them before it’s too late.
One such leader, Florida’s Governor Ron DeSantis, proposed and got passed into law a very simple and common-sense piece of legislation called the Florida Parental Rights in Education bill.
Very simply this bill gives parents a say in what their children are being taught.
And it stops the disturbing practice of teachers and administrators forcing transgender and homosexual ideology on children – some as young as four to five years old.
As expected, the radical Left went nuts, attacking Governor DeSantis and the bill’s supporters, mislabeling the legislation and making all kinds of wild accusations about what the legislation does, none of which were true.
And jumping on the anti-DeSantis bandwagon was Disney.
Yep, that Disney.
Good old family-friendly, Disney.
Home of Mickey Mouse, Goofy, and Bambi.
Only now Disney has apparently become home to child predators, radical transgender activists, and homosexual groomers.
They went all-in on their radical activism announcing they were going to fight to repeal the legislation.
In short, Disney decided to go woke.
And a funny thing happened . . . Disney started going broke.
First the stock started to drop.
Then families started canceling Disney vacations, cruises, and plans to see Disney movies.
Now something even more bizarre and troubling for the mega mouse is occurring.
According to a tweet by Chris Rufo, the share of Americans who have a favorable impression of Disney has dropped from 77% last year to just 33% now.
The share of Americans with a favorable impression of Disney has collapsed from 77% last year to just 33% today. This is catastrophic reputational damage—and a warning to other companies about the cost of going woke.
— Christopher F. Rufo ⚔️ (@realchrisrufo) May 16, 2022
This is a major development.
And is a clear wake up call to other corporations about the potential cost of going woke.
Basically, the takeaway of this latest Disney news for other corporations doing business in Florida is two-fold.
First, Disney tangled with “America’s Governor” and lost – and they are still losing.
Second, the lesson for other corporations is clear – stay away from championing extreme leftist and woke politics.
We’ve seen this already in professional sports with the NBA, NFL, and even NASCAR, all of whom have seen major declines in attendance and viewership over the last few years.
It’s no wonder the NBA this season abandoned all its past “woke” programs.
And the ripple effect of Disney’s troubles can already be seen in how some of the major corporations are responding to the SCOTUS leak, and possible overturning of Roe v. Wade.
Aside from Tesla, Amazon, and one or two others saying they’d pay for employees to travel out-of-state for abortions, there haven’t been a slew of corporations speaking out or condemning the court for considering overturning Roe.
In fact, most major corporations are being advised to remain silent on the issue.
And no wonder.
As Rufo tweeted, “Disney, which built a family-friendly brand over the course of a century, is now less popular than both Joe Biden and Donald Trump.
“It’s stunning: brands typically have much higher favorability ratings than political figures. But when Disney started to promote left-wing racial and sexual politics, it soon had a favorability rating roughly equal to the most polarizing national politicians. A lesson there.”
Disney is less popular than Joe Biden.
Let that sink in for a minute.
You have to work really hard to be less popular than Joe Biden.
Hi Ho, Hi Ho . . .
DeSantis Daily will keep you up-to-date on any developments to this ongoing story.