Trump's second term is rolling right along.
He's racking up wins for conservatives across the country.
And Donald Trump just slapped his name on a Florida road while Bernie Sanders absolutely fumed.
Trump Boulevard unveiled at Mar-a-Lago ceremony
President Trump flew down to Palm Beach Friday for a ceremony that had liberals losing their minds.
Florida renamed a four-mile stretch of Southern Boulevard connecting Palm Beach International Airport to Mar-a-Lago as "President Donald J. Trump Boulevard."
"I'm tremendously honored that the main boulevard from Palm Beach International Airport to the beautiful Mar-a-Lago is being renamed in my honor," Trump told the crowd at his estate. "That's a very important stretch."
https://twitter.com/WhiteHouse/status/2012282212213756035?s=20
The road is the route Trump's motorcade uses every time he travels between the airport and his Florida home.
Florida State Rep. Meg Weinberger sponsored the legislation that passed the state house unanimously.
Governor Ron DeSantis signed it into law last June.
Palm Beach County commissioners approved it 7-0.
Trump called it "an amazing gesture" he'd remember for the rest of his life.
"When people see that the beautiful sign is all lit up nice at night and it says Donald J. Trump Boulevard, they'll be filled with pride," Trump explained. "Just pride. Not in me. Pride in our country."
The legislation also renamed another section of Southern Boulevard to honor three Palm Beach Sheriff's Office motorcycle deputies killed in a traffic accident last November.
Corporal Luis Paez, Deputy Ignacio "Dan" Diaz, and Deputy Ralph "Butch" Waller died when an SUV slammed into them during a traffic stop.
Trump presented their families with the first-ever Medals of Sacrifice on May 1st.
https://twitter.com/WhiteHouse/status/2012706004274716682?s=20
Bernie Sanders hit the roof over Trump's naming spree
The Florida road dedication is just the latest in what's become an unprecedented wave of Trump branding across government.
Trump already slapped his name on the Kennedy Center in December, renaming it the "Trump-Kennedy Center."
He renamed the U.S. Institute of Peace building after himself.
His administration created "Trump Accounts" for tax-deferred savings, launched the TrumpRx website for prescription drugs, and established the "Trump Gold Card" visa program.
Trump even named a new class of battleships after himself.
None of this sits well with Bernie Sanders.
The Vermont Socialist introduced legislation to ban naming any federal building after a sitting president.
"I think he is a narcissist who likes to see his name up there," Sanders whined. "If he owns a hotel, that's his business. But he doesn't own federal buildings."
Sanders compared Trump's actions to North Korea's "Great Leader" mentality.
Presidential historian Jeffrey Engel backed Sanders up, telling reporters that no previous president consistently named things after himself while still in office.
https://twitter.com/GuntherEagleman/status/2012228833483657580?s=20
"One might even extend that to say a president who is still alive," Engel added. "Those kinds of memorializations are supposed to be just that — memorials to the passing hero."
Trump's approach breaks all the rules—and that's the point
Critics are missing what Trump supporters love about these moves.
Past presidents waited decades for others to honor them with naming tributes.
Lower prescription drug prices through TrumpRx, savings accounts helping families build wealth, battleships protecting American interests—these aren't vanity projects with Trump's name slapped on empty buildings.
They're actual policies helping real Americans.
The White House pointed out that Washington, D.C. was named after George Washington while he was president.
Herbert Hoover had the Hoover Dam named after him while serving as president.
Trump's just following that precedent on a much larger scale.
https://twitter.com/bennyjohnson/status/2012279360602968213?s=20
His supporters in Florida couldn't be happier about the boulevard dedication.
One Trump backer told local news the name change was "a great change because he's been doing a lot for this country."
A few dozen protesters showed up at a nearby park to complain about it, but their objections fell flat.
The ceremonial name change won't affect official addresses, emergency services, or government maps.
But the signs will serve as a permanent reminder every time someone drives past—Trump rebuilt the Republican Party, reshaped the Supreme Court, secured the border, and delivered peace deals critics said were impossible.
That's a legacy worth celebrating, and Trump's not apologizing for letting Americans know about it.
Sources:
- Frank Kopylov, "President Trump honored as Florida renames key boulevard in his name," Florida News, January 16, 2026.
- Michelle L. Price and Will Weissert, "Trump isn't waiting for future generations to name things after him," Associated Press, January 16, 2026.
- Travis M. Andrews, Ethan Beck, Samantha Chery, and Janay Kingsberry, "All the Kennedy Center cancellations since Trump's name added," Washington Post, January 16, 2026.
- Justin Klawans, "A running list of everything Trump has named or renamed after himself," The Week, January 9, 2026.
