Big insurance companies are known for their catchy jingles and commercials.
Governor Ron DeSantis is known for taking on big companies.
And Ron DeSantis wasn’t messing around when he told State Farm to be a good neighbor.
Disney learned the hard way, going up against Governor Ron DeSantis is as risky as Amber Heard taking the witness stand.
Unfortunately for the Big Mouse, they didn’t understand just how much it would hurt their bottom line when they decided to both go ‘woke’ and take on “America’s Governor” all at once.
But it seems corporate America was watching.
Well at least it seemed they were for a while.
Then came an email leaked from State Farm and it seemed another major corporation was ready to take on Governor DeSantis.
Aaron Rogers wasn’t ready for this State Farm “double check.”
According to an email shared by a company whistleblower, the insurance giant and “good neighbor” jumped into the DeSantis wars by encouraging its Florida agents to donate books promoting transgenderism to 5-year-olds to their local schools or public libraries.
The email revealed that State Farm decided to partner with the GenderCool Project, which promotes issues of gender identity in children, to donate a pack of three books to local schools and public libraries.
A clear effort to go around the DeSantis-backed law banning such activities at schools.
The three books, A Kids Book About Being Transgender, A Kids Book About Being Non-Binary, and A Kids Book About Being Inclusive, contain various descriptions about gender and identity meant to “disprove the notion” that gender is the same as biological sex and establish that it is therefore changeable.
The GenderCool Project markets the “three book bundle” to children ages 5 and over, a fact noted in the State Farm whistleblower’s email.
“The project’s goal is to increase representation of LGBTQ+ books and support our communities in having challenging, important and empowering conversations with children age 5+,” the company email said.
The promotion of the project in Florida is notable because Gov. Ron DeSantis recently signed into law the Parental Rights in Education Bill, prohibiting classroom instruction of gender identity and sexual orientation through third grade.
The law, which is set to take effect on July 1, would make all of these books illegal in Florida schools.
And of course, just like Disney, State Farm ran into the DeSantis buzzsaw.
Soon after the program was found out, State Farm folded faster than Green Bay in the playoffs, announcing it was backing out of the program.
In an email to all State Farm agents and staff members sent just hours after news outlets revealed the transgender book initiative, Victor Terry, State Farm’s chief diversity officer and vice president of public affairs, announced the cancellation of its collaboration with GenderCool.
“State Farm’s support of a philanthropic program, GenderCool, has been the subject of news and customer inquiries. This program that included books about gender identity was intended to promote inclusivity,” the email read. “We will no longer support that program.”
But State Farm went even further in trying to distance themselves from the transgender grooming program, “Conversations about gender and identity should happen at home with parents. We don’t support the required curriculum in schools on this topic. We support organizations providing resources for parents to have these conversations,” Terry wrote.
Chalk up another victory for Team DeSantis, and parents everywhere.
Stay tuned to DeSantis Daily for more on this developing story.