The bad news is piling up with no end in sight for Disney.
Now the reeling entertainment giant is taking once unthinkable actions.
And Disney’s CEO made one painful decision that confirmed going woke was the wrong move.
The magic is gone for Disney’s movie business
Marvel Studios became a powerhouse that cranked one blockbuster movie after another following the launch of the Marvel Cinematic Universe with 2008’s Iron Man.
But the box office magic for Marvel began to fade along with the rest of Disney’s movie business after the films went woke.
2023’s The Marvels featured an all-female lead cast and bombed at the box office by turning in the worst performance of any movie in the Marvel Cinematic Universe.
Marvel took another hit when the Disney+ series Echo was panned by critics and suffered from low viewership.
Disney CEO Bob Iger said that tough decisions were ahead in March.
“You have to kill things you no longer believe in,” Iger said. “And that’s not easy in this business because either you’ve gotten started, you have some sunk costs, or it’s a relationship with either your employees or with the creative community.”
Layoffs coming to Marvel after recent struggles
Iger announced a plan to cut back on the amount of Marvel content and put an emphasis on producing better movies.
“We’ve reduced output, particularly at Marvel,” Iger said. “When you fix or when you address these issues with — in movies, you do three things. You get aggressive at making sure the films you’re making can be even better. Sometimes, you kill projects you don’t believe in. And, of course, you put new things in the pipeline that you do believe in, that you have much more confidence in, and we’re doing all of that.”
Now Marvel is laying off employees after cutting back on the amount of content it produces.
Between Marvel Studios in Burbank, California, and Marvel Entertainment in New York, in the production and development departments, 15 employees were let go.
After releasing three to four movies a year, Marvel is only releasing Deadpool & Wolverine this year.
The Marvel layoffs are part of a larger cost-saving effort across Disney that has seen more than 7,000 job cuts.
Instead of pivoting back to the content that made Marvel one of the most dependable producers of box-office hits in Hollywood, the company is continuing to prioritize wokeness.
In the upcoming Fantastic Four reboot, the role of Silver Surfer is being cast as a woman, in a drastic departure from the comic books where the character was a man.
Fans have rejected the increasingly woke movies from Disney and Marvel.
But the company still refuses to learn its lesson.
DeSantis Daily will keep you up-to-date on any new developments in this ongoing story.
